Latest Cloud Opinions
Today, consumers expect more from the brands they choose to follow and engage with and are demanding smarter and savvier experiences. Big businesses are using customer insight in elevating the customer experience but, marketing technology (MarTech) presents a unique challenge. How can companies create personal, one-on-one long-lasting relationships with customers while deploying digital, automated technology that all but eliminates the human factor?
The concept of a “Netflix or Spotify for gaming” isn’t anything new. But unlike films, TV shows, or music, which are relatively passive experiences – i.e. choose the song, playlist, programme, or film, then sit back and relax – games are far more dynamic.