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Ahead of Eleni Sarla’s presentation at ad:tech London in September, Techerati sat down with the self-described culture vulture to discover how she is finding her new leadership role, why she decided to move from a media agency to an arts and entertainment specialist, and how technology is being used to heighten one-to-one cultural experiences.

That’s a question that will be discussed at this year’s Technology For Marketing event in Olympia, London. Addressing this session will be Niall McKee, head of Guinness Stout Europe, Diageo.

“We will be talking about what has enabled Guinness as a brand to live for the last 260 years and why we believe it is just the start of the journey.’’