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Google Analytics 4 (GA4) vs Universal Analytics: Preparing for the Shift

After more than a decade in service, Google made the announcement last year that Universal Analytics (UA) will no longer collect data from July 2023 and will be replaced by... Read More


Apple approve civil rights audit

A proposal by Apple’s shareholders last month that asked the tech giant to undertake a civil rights audit was passed with 54% of votes cast at the AGM held in... Read More


EU-US data pact set to govern future of data flows

In an agreement that is set to remove much of the uncertainty surrounding the flow of personal data between EU nations and the US, a new framework to replace the... Read More


How social media is adapting to new censorship 

The world’s largest social media platforms are bigger than ever. With Facebook having close to three billion monthly active users, it dominates the social media landscape, leaving Twitter, Instagram and... Read More


Ming Tang, Chief Data Officer at NHS says ‘we can be better consumers of data to improve healthcare’

Ming Tang, Chief Data & Analytics Officer of NHS England and NHS Improvement, spoke to John Bensalhia about her vital role and how the surge of interest in data is... Read More


How to communicate COVID statistics in an era of misinformation

In the age of COVID, misinformation and disinformation have intensified. From completely unverified social media posts stating that 5G mobile networks are increasing the spread of COVID to false claims... Read More


Why Sanjeevan Bala, Chief Data Officer at ITV, sees himself as a chameleon and data as magic

Sanjeevan Bala, Group Chief Data and AI Officer, ITV PLC, regards himself as ‘a bit of a chameleon.’ This quality has served him well in his career. In anticipation of... Read More


The Do’s & Don’ts of going Cloud Native with communications

In just a short few years cloud computing has revolutionised how countless industries operate. Conventional methods would adopt an approach that necessitates software licenses, hardware and servers to ensure a... Read More


Machine learning trends to watch out for in 2022

The impact of machine learning can already be found in companies across virtually all industries. A recent survey by software development firm STX Next discovered that not only have two out... Read More


AI is growing fast – and isn’t set to slow down

There’s been a great deal of discussion in recent years around the so-called end of Moore’s Law. Moore’s Law states that the number of transistors on a microchip doubles about every... Read More


How is India benefiting from the pause in data centre expansion in Singapore?

In a pivot from the data centre expansion of the past several years, the government of Singapore has placed a moratorium on the construction of new data centres on the... Read More


Why is Big Data important for B2B sales?

Few technologies have generated as much interest in recent years as Big Data solutions. A wide range of technologies in the Big Data field has been applied to business-to-consumer sales,... Read More


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