Wendy Alison Yung

Executive Director at Hong Kong Wireless Technology Industry Association



Alison is the Executive Director of the Wireless Technology Industry Association, a not-for-profit organization dedicated to the development of wireless and mobile technologies in consumer and business markets. She has overall strategic responsibility of the Association’s operations, programmes, expansion and execution of its core mission. She is also the founder of Digital Marketers Alliance in Hong Kong and Singapore and co-founder of a boutique digital marketing training consultancy for startups called Kaptcher. Prior to joining WTIA, she also held positions as Director of Marketing and Content for regional exhibitions and conferences like Cloud Expo Asia and ad:tech ASEAN. She has a B.A. in Asian Studies from University of California, Berkeley and an MBA from University of Manchester (Manchester Business School).