Tom Goodwin

EVP Head of Innovation at Zenith


Tom Goodwin is the EVP of Innovation at Zenith Media and Futures Lead for Publicis Groupe his role is to understand new technology, behaviours and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. Tom’s focus is unleashing the power of emerging platforms, content marketing, new retail models and new media and devices to product robust business results. Voted the #1 Voice in Marketing Globally by LinkedIn for 2 years (with over 700,000 followers), Tom is a keynote speaker around the world, appears regularly on TV, and he’s recently published a book with Kogan Page called Digital Darwinism. With a 18 year career that spans creative, PR, digital and media agencies and also launching his own (failed) consulting business, Tom is an industry provocateur as a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday.