Joseph Yuen

Chairman at Hong Kong Federation of E-Commerce



Joseph Yuen is appointed as the Chairman of Hong Kong Federation of E-Commerce since 2015.
Mr. Yuen has intensive experience in cross border E-commerce from his role as Managing Director of China Post Trade Development Company Limited,an agency of China Post in Hong Kong since 2008. The company has signed E-Commerce partnership with AEON HK and Chow Tai Fook target China online consumer and leverage China Post EMS to deliver across China. Prior his work with China Post,Mr. Yuen was the founder and CEO of Digital Outdoor Television Limited in 2006. The company was the first in Hong Kong to bring high definition television program and advertisement,installed over 400 restaurants,computer arcades,7-11,Circle K and record stores. As such unique platform,the outdoor TV network joined TVB to launch a HD TVB corner during the initial introduction of HD terrestrial TV in Hong Kong.

Mr. Yuen also has a rich management and marketing experience from local and regional telecommunication industry. He was the General Manager,Marketing of New World Telecom who brings Nettalk,a very first VoIP deployment in consumer market since 2002 and a very first fiber to the home (FTTH) deployment in Thrunet-Korea,as the Regional Senior Marketing Manager of Optical Ethernet Solution from Nortel Network Asia since 1994.

Mr. Yuen was graduated in Bachelor of Electronics Engineering (Communication) degree from the University of RMIT,Australia in 1996,and he is currently the Hong Kong Region Advisor for Guangdong Province Electronics Commerce Association; the Board of Advice from the Ecommerce Foundation associated with Ecommerce European; and the Asian Market Advisor of Russia Association of Internet Trade Companies (AKIT).