Elliot Messenger is the Connected Car Digital Integration Manager at Bentley Motors Limited. His experience over the last 10 years is in both digital and mobile marketing, in particular its application in the automotive industry. His international experience includes programs and consultancies in Australia, Dubai, Kuwait, Nigeria, South Africa, Spain and the US. His current role at Bentley Motors is in the Luxury Connected Car strategic business project, covering the definition of future services and the supporting digital and mobile platforms. Current interests include especially the development of true luxury user experience, to which the customer is unaware of the supporting technologies and efforts.