Davide Cervellin is the Head of Analytics for Merchant Development at eBay. With more than 7 years of experience in roles across Finance, Analytics, Business Development and Ecommerce, he is now responsible for analyses related to large merchants trading on the European eBay marketplaces sites. The Merchant Development Analytics team supports the BU that helps large merchants in all their stages, providing acquisition analyses, scaling insights and issues diagnosis. The team is also deeply involved in forecasting, budgeting and reporting activities. Prior to this he was responsible for the definition of the global strategy for online B2C sales at Pirelli Tyres and for Analytics and Performance Management at Vodafone.