David Plumb

Digital Director, O2 UK



David is the Director of Telefonica Digital UK and sits on the main UK Board, a role he has held since March 2013. He is responsible for the digital products and services portfolio and has since transformed the business to deliver more than 40% growth. During his time on the board of Telefonica UK he has successfully won the £1.5bn UK government smart metering contract as well the acquisition of Weve in 2015.

Prior to this he was General Manager of O2 Enterprise, where he had direct responsibility for the £0.5bn P&L and the end-to-end Enterprise business. During this time he developed O2’s Joined up business strategy and launched O2 Unify. A new business to deliver £0.5bn of incremental turnover from joined up ICT. He ran the SMB and Partner businesses for O2, where he took O2 to number 1 in the UK in the SMB segment for the first time ever.

Before joining O2, David spent 12 years working in Information Communication and Technology (ICT) at Cable & Wireless Global, and Cramer Systems in sales and operations leadership roles, where he worked across Europe and America.