Dan Freedman

Head of Motor Development



Dan has had a varied fifteen year career in financial services. He has worked in retail banking, life insurance, investment research and is currently part of Direct Line Group’s Personal Lines Motor Insurance team.

Throughout his career, Dan has looked for opportunities to drive innovation and disruption, with stints as a funeral planning marketeer, an expert network entrepreneur, and most recently, a telematics professional.

As Head of Motor Development, Dan leads Direct Line Group’s telematics activities and other areas of product development, across its Personal Lines brands and on behalf of DLG’s partners.

While DLG is a relatively new entrant into the field of telematics, it has made substantial progress in developing and scaling its telematics operation over the last eighteen months.  Although telematics takes up the bulk of Dan’s time, he is also responsible for developing DLG’s new Motor products and services more generally.

Dan studied Physics at Bristol University and has an MBA from Manchester University. He lives in Reading with his wife Sarah and two young children.