Brenda Fiala

Global VP Strategy, Insights and Analytics at Bacardi Martini

Big Data Big Data and Analytics Marketing


Brenda Fiala is currently the Global VP Strategy, Insights and Analytics at the Bacardi company. As an experienced integrated marketing leader in building brands, developing profitable business strategy, digital-centered experiences (strategy, content, channels), cross channel marketing segmentation, performance and people analytics, with proven track record in leading large companies, client and agency teams to deliver strategic business growth globally. Brenda is a thought leader, problem solver, and collaboratively leads the creation of profitable client strategy through innovative business strategies, brand planning and engagement, integrated marketing strategy (campaigns, platforms, CRM, social, gaming, search across web, content strategy, tablet, mobile, retail, paid media and public spaces), and application of marketing and people analytics.