Barry Tuffs

Vice president of Channel Sales UK & Ireland



Barry Tuffs is Vice president of Channel Sales for Unify in UK & Ireland. Unify is one of the world’s leading communications and software and services firms, providing Unified Communications and Cloud services to 75 percent of the Fortune Global 500.

As an ambitious and passionate sales leader, Barry has a great understanding of the industry and has spent his career working with large Unified Telecoms Vendors driving a collaboration and transformational led approach to deliver real business benefits to customers. Cloud platforms and ‘as a service’ business models are now the must consider go to market for Channel Partners as customers now want to realise the technology benefits previously only available as capital investment.

Barry is leading the Unify Cloud approach to customers through the large number of Unify Channel Partners in the UK and Ireland. This will mean real choice for customers in their approach to business transforming cloud communications strategies.

Barry has held a variety of roles throughout his career in direct and indirect sales management including Director of UKI Channels at Avaya.