Anders Lange

Head of Strategic Gamification at GUCCI

Digital Transformation


Anders has been the key architect of digital transformation and Strategy within Gucci the last decade. He has transformed the company from a slow moving giant to a agil thinking and acting company. Under his design the company worked from being a predata driven company to being and data and knowledge driven company. His work can be seing in everything from marketing to retail to e-commerce to social. He has truly set his mark on the fashion industry.