Head of Strategic Gamification at GUCCIDigital Transformation
Anders has been the key architect of digital transformation and Strategy within Gucci the last decade. He has transformed the company from a slow moving giant to a agil thinking and acting company. Under his design the company worked from being a predata driven company to being and data and knowledge driven company. His work can be seing in everything from marketing to retail to e-commerce to social. He has truly set his mark on the fashion industry.