Al Sargent

Senior Director Product Marketing

Security Software


I love software. Started coding at age 10. At 12, wrote my first game. At 13, got sent to the principal’s office for skipping class to code.

Decades later I feel fortunate to be working in the field I love, that’s shaped our modern world, and where I’ve had some level of impact.

Such as helping to create the world’s first software-testing cloud, Sauce Labs; drive the fastest-growing business unit at VMware; advance market-changing open source technologies such as Spring and Cloud Foundry; and build a category — Software Analytics — at New Relic.

I love the craft of product marketing: bridging the gap between engineering, marketing, and sales. Crafting compelling stories that are resonant yet grounded in reality. And building teams of like-minded professionals.